Year
2026
Channels Managed
Landing Pages for Online PPC Campaigns
Lead Capture & Consolidation
Optimization for Search Engines & LLMs
GA4 Analytics, Search Console, Sitemap
Website Redevelopment & Digital Infrastructure
A boutique luxury residential developer in Mumbai needed a website that matched the calibre of its ₹15 Cr+ homes—fast, refined, and built to convert paid traffic into qualified sales leads. The Ant Hill led the full redevelopment: migrating the site off WordPress to a hand-built static architecture, and layering in the analytics, tracking, and lead-capture infrastructure the sales team runs on today.
Website Design & Development
What we delivered
- Full redesign and rebuild of the primary site across every page—home, project pages (Palmera, Luminaara), Our Story, Insights, and The Bombay Blueprint editorial platform
- Migration from WordPress to a static HTML/CSS/JS architecture for speed, security, and lower maintenance overhead
- A refined design system: Cormorant Garamond and Jost typography, a disciplined luxury palette, and consistent spacing tuned to the brand
- Dedicated landing pages for paid Meta and Google Ads campaigns, with UTM attribution persisted across the user journey
- End-to-end lead capture: enquiry forms across the site and landing pages funnelling directly into a structured Google Sheet for sales qualification and follow-up.
- GA4 analytics and conversion tracking, scoped so ad-optimisation signals stay clean
- Fully responsive across desktop, tablet, and mobile
The problem with the old site
The previous WordPress site carried the usual weight of that platform: a stack of plugins and themes that slowed page loads, created security surface area, and made every change a heavier lift than it needed to be. For a developer selling premium homes to a discerning audience—much of it arriving through paid campaigns—the experience didn’t reflect the product, and the lead-capture path wasn’t built for clean attribution or reliable hand-off to the sales team.
Our solution
We rebuilt the site from the ground up as a static, hand-coded property—no plugin bloat, no theme overhead. The result: site loads faster from earlier 8 to 2.5 seconds. Underneath the design, we wired in the infrastructure that actually earns the client’s spend back: purpose-built landing pages for ad traffic, persistent UTM attribution, and a lead pipeline that routes every enquiry into a single qualified stream the sales team can act on.